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Horsesmouth is a daily, online service that helps financial advisors succeed by getting more clients and growing their businesses. Each day, you will receive action-oriented, how-to features from leading experts and successful advisors, showing you exactly what to do to have an immediate, positive impact on your business. You will also gain access to a growing database of more than 4,500 articles on sales, marketing, business development, practice management, financial planning and investing.

As a NAIFA Member, you receive a 90-day free trial — plus a second 90-days free with your annual Horsesmouth Membership of $189 a year (15 months for the price of 12 — a savings of $75). And your annual Horsesmouth Membership includes your own copy of Horsesmouth's ground-breaking action research report, Automatic Referrals: How to Instill Discipline in Your Referral Strategy and Guide Your Clients to Deliver Perfect Prospects Every Time.

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Hot Articles from Horsesmouth are Available to NAIFA Members Only

NAIFA Members: Please log-in (above) to read the full articles.

The Prospecting Mindset That Works Today

The old paradigm of treating prospecting as a one-shot event is over. And it's going to hurt you if you keep thinking about your prospecting in this manner. Here's a more profitable perspective.

The 6-Point Success Model for Financial Advisors

From business assessment to operational efficiency, these initiative can grow your business and put you ahead of your competitors.

Roth Nuances You Need to Know

Start thinking through what's right for your clients with these strategies for conversions.

How to Stress-Test Long-Term Retirement Plans

A simple two-step formula can help you assess the damage a future shock would wreak on retirees' income.

Help Couples Clarify Key Retirement Issues

Help couples prepare both financially and psychologically for their golden years with these tips on communicating, debt, long-term care, and Social Security.

Make Asking for Referrals Habit-Forming

Advisors don't ask for referrals because they don't feel confident with the process. Here's how to cast aside your doubts and make asking part of your regular regimen.

How to Build a Budget That Boosts Your Profits

Mastering fiscal discipline is more important than ever in a market downturn. But a budget's not just a stop-gap measure when money's tight. Done right, it may help you determine how judicious spending can increase your bottom line.

COMPLIANCE ALERT & DISCLAIMER

NAIFA reminds readers that it is your responsibility to ensure that the manner in which you solicit and sell insurance and other financial products, and the advertising and sales materials you use, comply with applicable state, federal and NASD/SEC requirements, and the compliance rules of the insurance and other financial companies you may represent. While NAIFA tries to provide accurate information, the accuracy and timeliness of the information herein is not guaranteed, and the generic nature of this information may conflict with specific, and frequently changing, state and federal laws and regulations and the rules of insurance and other financial services companies. If in doubt about compliance issues, check with your company. The material herein does not constitute insurance, financial, investment, tax, legal, accounting or other professional services or advice by NAIFA or by any individual or entity identified herein. The content herein represents the views of the individuals identified and does not necessarily reflect the views of NAIFA. NAIFA does not endorse any products or services offered by the individuals or entities identified herein and NAIFA disclaims all liability for any claims or damages that may result from their use.