How to Make a Good First Impression

September 22, 2015

By   John Graham First impressions make a difference when the goal is to win a new customer, move up the career ladder, gain acceptance to a group, or attract a new friend. That’s a lot to ask when some experts say first impressions “lock-in” during the first three to seven seconds. A Princeton University researcher drops it to less than one second. To make first impressions even more daunting, some claim they are indelible, with no second chances. To put it bluntly, first impressio...

Mixing a Successful Sales Cocktail

September 22, 2015

By  Anthony Caliendo The most effective sales techniques focus on the human factor and the emotions that drive desired behavior. These include: * Make an impression. * Make connections. * Build relationships and trust. These require that salespeople perfect the techniques to get them in front of potential customers, make them likable and above all, make them persuasive. Here are five critical techniques for mixing a sales cocktail for success: *Sell yourself. M...

How to Disaster-Proof Your Business

August 16, 2015

By Ayo Mseka Every year, businesses temporarily shut down or close because of a disaster such as a flood, a fire or a hurricane, according to the Insurance Information Institute (I.I.I.).   Forty percent of businesses do not reopen after a disaster, and another 25 percent fail within one year, according to the Federal Emergency Management Agency (FEMA). But by taking measures to prepare, businesses can increase their chances of getting back on their feet financially and keepi...

(Net)work That Conference!

August 16, 2015

By Alaina Levine If you're not going home with promising connections you made during professional conferences, you’re doing something wrong. Here are suggestions for making the most of your next conference experience. Don't wing it. If you simply show up at a conference and participate in whatever events catch your fancy, you're likely to miss the best networking opportunities. Before the conference, familiarize yourself with the program. That doesn't mean perusing it on the airpl...