Making Marketing Work for You

February 13, 2017

By John Graham Marketing rarely fails because of a lack of interest, ideas or adequate resources. It fails when it doesn’t turn prospective buyers into believers. Marketing derails when it's little more than a series of uncoordinated “tactics”— email campaigns, promotions, presentations, blogs, social media engagements, charitable support, newsletters, collateral pieces, webinars, events, and all the other stuff intended to “get the message out.”   There’s another way to look at mark...

Small-Biz Owners Optimistic About 2017

February 13, 2017

By Ayo Mseka A large percentage of American small-business owners are optimistic about growth in 2017, with some important investments in their businesses, including hiring.   This is according to a New York Life survey of more than 1,200 small- business owners fielded by Ipsos Public Affairs.  Interestingly, the optimism among small business owners significantly outpaces that of the general public, as can be seen in the table below.     Small Business Owner...