Connecting with Your Audience

March 25, 2015

By  Jeremy Teitlebaum Although much has been written about how to excel at public speaking, many people have not achieved success in this arena. Why? The answer is emerging in the study of how the human brain thinks.   We used to think that there was one right way to communicate with our audience. However, we now understand that everyone is different, and everyone has their own way of speaking, listening, and interacting. So if we really want to connect with each other (or persua...

Tricks Our Minds Can Play

March 25, 2015

By  John Graham We like to think that what we do is impervious to disruptive forces. But the tipping points come and longstanding pillars begin to crumble. When these happen, some try to hold on for dear life. They believe they can beat the odds, that the storm will miss them, and that only others will be affected.   Here are seven “dirty tricks” our minds can play on us--and what to do about them. 1. Customers for life. This is one of the most seductive ideas in business--and...