Selling Life Insurance Today

March 17, 2016

By  LIMRA For most of us, "quick and easy" is the way we like to do business. This is true when it comes to purchasing life insurance as well. Buyers certainly want the process to be easy. A recent LIMRA study suggests, however, that the "quick and easy" method may backfire as a way to promote interest in life insurance among consumers who are not already interested in shopping for life insurance. In the study, consumers were given eight different messages that challenged bi...

Americans Unsure of Impact of Economic Conditions on Finances

March 17, 2016

By   Ayo Mseka Americans have a lack of confidence in the economy following the Federal Reserve's interest rate hike and a rocky start to the year in global financial markets. On average, Americans believe there is a 36 percent chance that the U.S. economy will fall into a recession this year, according to a COUNTRY Financial survey. The  COUNTRY Financial Security Index , a survey of 1,000 adults, examines American sentiment on personal financial security topics. The latest inde...