How to Make a Good First Impression

September 22, 2015

By   John Graham First impressions make a difference when the goal is to win a new customer, move up the career ladder, gain acceptance to a group, or attract a new friend. That’s a lot to ask when some experts say first impressions “lock-in” during the first three to seven seconds. A Princeton University researcher drops it to less than one second. To make first impressions even more daunting, some claim they are indelible, with no second chances. To put it bluntly, first impressio...

Mixing a Successful Sales Cocktail

September 22, 2015

By  Anthony Caliendo The most effective sales techniques focus on the human factor and the emotions that drive desired behavior. These include: * Make an impression. * Make connections. * Build relationships and trust. These require that salespeople perfect the techniques to get them in front of potential customers, make them likable and above all, make them persuasive. Here are five critical techniques for mixing a sales cocktail for success: *Sell yourself. M...