Building Resilience in Life and in Work

March 16, 2017

By Toni Harris Taylor The word “resilient” means the ability to spring back or rebound, to return to the original form or position after being bent, compressed or stretched. This is truly a fitting definition for many of us who have a lot of life going on. Whether it is personal or family illness, depression, lack of money, issues with our children, or death of a loved one, the ability to work through any of these issues and to bounce back from them is often a skill that many must mas...

Call for Nominations for Advisor Today’s 2017 Four Under Forty Awards!

March 16, 2017

Advisor Today is currently accepting nominations for its Four Under Forty Award Program. The deadline for all nominations is April 7, 2017. Nominating a NAIFA member is easy. You can go to www.advisortoday.com  or www.naifa.org and nominate someone electronically, or you can complete, print and mail the Candidate Nomination Form included in the January/February 2017 issue of Advisor Today , which is located at www.advisortoday.com . You can also print and fax the Nomination Form t...

Advisor Today Launches New Website

March 16, 2017

Advisor Today recently launched a new website, Advisortoday.com. The magazine is also available on tablets and other portable devices.   The move to an all-digital platform will enable the association to substantially enhance the magazine and make it a more valuable resource for you and the clients you serve.   With the move to an all-digital platform, you will continue to get the same great content that has set Advisor Today apart from the rest for many years: feature articles ...

Making Marketing Work for You

February 13, 2017

By John Graham Marketing rarely fails because of a lack of interest, ideas or adequate resources. It fails when it doesn’t turn prospective buyers into believers. Marketing derails when it's little more than a series of uncoordinated “tactics”— email campaigns, promotions, presentations, blogs, social media engagements, charitable support, newsletters, collateral pieces, webinars, events, and all the other stuff intended to “get the message out.”   There’s another way to look at mark...

Small-Biz Owners Optimistic About 2017

February 13, 2017

By Ayo Mseka A large percentage of American small-business owners are optimistic about growth in 2017, with some important investments in their businesses, including hiring.   This is according to a New York Life survey of more than 1,200 small- business owners fielded by Ipsos Public Affairs.  Interestingly, the optimism among small business owners significantly outpaces that of the general public, as can be seen in the table below.     Small Business Owner...